TIA leads the Tourism Sustainability Commitment to support tourism businesses to operate on a sustainable basis.  

The TSC is a bottom-up approach to driving sustainability action, and it has received such strong support from across the industry that TIA has made it a standard part of TIA membership.  

TIA is committed to increasing the impact of the TSC. It operates a successful programme that provides tailored support to operators within regional or sector groups and is exploring how it can scale up the TSC so it can do more.  

Action 8 in Tourism 2050 is ‘Build Sustainability Capability’ across the tourism industry and specifically to establish a programme to lift the sustainability capability of tourism businesses.  

TIA considers this is an essential step to making a wider range of gains around areas like carbon reduction, waste reduction, supply-chain improvements, and others.    

The term ‘regenerative’ has gained increasing currency and is a step beyond ‘sustainability’ on the sustainability/regenerative spectrum. TIA considers both valid and supports each being used in the right context. At the current stage of the industry’s sustainability journey, sustainability remains the most appropriate term to use.