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8.00am
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Registration opens
Enjoy a coffee from the Air New Zealand Coffee Cart
Venue: Cordis Auckland
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8.45am
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Mihi Whakatau
Ngāti Whātua Ōrākei
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8.55am
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Summit welcome - MC
Jenny-May Clarkson
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9.00am
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Introduction
Rebecca Ingram, CEO, Tourism Industry Aotearoa
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9.15am
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Ministerial address
Hon. Matt Doocey, Minister for Tourism and Hospitality
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9.30am
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Tātaki Auckland Unlimited
Annie Dundas, Director Destination, Tātaki Auckland Unlimited
The "destination" landscape for Tāmaki Makaurau Auckland
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9.40am
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Air New Zealand
Jeremy O'Brien, General Manager, International Airline, Air New Zealand
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9.55am
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Tourism New Zealand
René de Monchy, Chief Executive, Tourism New Zealand
Growing year-round arrivals to New Zealand
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10.20am
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Morning tea
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10.45am
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Turning visitors into raving brand fans
Amanda Stevens
Join one of Australia’s renowned thought-leaders on visitor experience and learn the new rules of destination marketing, how to engineer an epic visitor experience, and how to turn satisfied visitors into passionate advocates.
Amanda’s captivating storytelling, practical strategies and infectious energy will leave you buzzing with ideas and ready to take action.
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11.30am
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How technology and changing demographics are reimagining social experiences
Frances Valintine CNZM - Founder & Board Director, academyEX
From the early days of the first websites to deeply immersive shared digital experiences, the way people embrace social interaction has become more personalised, connected and likely to be judged by others. These shifts, combined with the rise of the conscious consumer, the circular economy, slow consumption and the desire for authentic experiences, have made it even harder to know where to invest hard-earned investment dollars. Frances will open the Panadora's Box of Tourism in 2024 and beyond, as experiences become an extension of self, personal values and social identity.
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12.00pm
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How business leaders are thinking about their VX strategy in a changing world
Join us for an engaging panel discussion and hear from industry business leaders on how they’re navigating the evolving landscape of visitor experience (VX). Gain valuable perspectives and takeaways that can enhance your own VX strategy.
Panelists include:
- Nigel Hobbs, Co-Founder and Managing Director, Tourism Innovation Group (TIG)
- Geoff McDonald, CEO, Skyline Enterprises
- Penny Nelson, Director General, Department of Conservation
If time permits, there will be the opportunity for Q&A.
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12.30pm
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Lunch
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1.30pm - 2.10pm
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Focus Sessions
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Drive growth and resilience through strong governance
Strong governance is key for businesses of all sizes. Join us to learn the key principles of strong governance and hear from our expert panelists, who will offer practical insights into how good governance from small to large businesses can drive productivity and growth.
Panelists include:
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Visitor experience design
Brad Rowe, TourismxDesign
Smart tourism leaders know that a great visitor experience is tied to the success of their business. But have you ever been taught how experience design really works?
Better-than-the-rest visitor experiences rarely happen by chance. They are often carefully architected using key principles that can be applied to any business.
In this session, Brad will explore the essential principles of visitor experience design.
Key topics will include identifying and enhancing memorable moments, integrating emotional connections to boost visitor satisfaction, and employing innovative, unconventional thinking to elevate visitor experiences.
This interactive session will provide practical strategies that can be implemented in your business, offering actionable insights without the need for big budgets.
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Inclusive Tourism: The value of creating greater experiences for accessibility and LGBTQ+ visitors
Join leading inclusion experts Emily Steele from Be.Lab and Martin King from Pride Pledge for an informative session exploring the value of the both the access visitor and the LGBTQ+ visitor. Discover why these markets matter, the potential they offer and leave with practical tips on creating an inclusive visitor experience.
There will be an opportunity for Q&A during this session.
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Unlocking tourism data to exceed visitor expectations
This dynamic 40-minute session with Ishita Mendonsa from Tourism New Zealand and local tourism insights specialist, Tristan Adams from Vistr, will showcase how we gather and utilise insights relating to visitor experience and market performance that are readily available in the tourism sector. Key takeaways include understanding key data sources and where it can be accessed, learning how to interpret and apply insights to enhance visitor experiences and improve business performance, and boosting data literacy among SME operators. This session hopes to empower you to leverage data effectively to optimise operations and deliver the best possible visitor experience.
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2.10pm - 2.20pm
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Room transition
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2.20pm - 3pm
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Focus Sessions
The above sessions repeat
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3pm
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Afternoon tea
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3.15pm
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Welcome to afternoon sessions - MC
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Summit Talks
10-minute, TEDx-style presentations by industry leaders designed to inspire and ignite fresh ideas, share insights, innovations and stories.
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3.20pm
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Nicola Nation, CEO, Ākina
The power of impact: how understanding your impact can grow your business and enhance your visitor experience.
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3.30pm
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Toko Kapea, CEO, Pounamu Pathway
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3.50pm
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Finding the opportunity in a changing world - James Shaw
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4.20pm
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Summit closing - MC
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4.30pm
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Summit ends
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