Launched on 14 November 2017, the New Zealand Tourism Sustainability Commitment aims to see every New Zealand tourism business committed to sustainability by 2025 - our Vision is Leading the World in Sustainable Tourism.
To deliver on this, we must achieve ambitious economic goals while sharing the overwhelming benefits with supportive host communities, contributing to restoring, protecting and enhancing our natural environment, and continuing to be a high quality destination of choice for domestic and international travellers.
We are inviting every New Zealand tourism business to join us on this inspirational sustainability journey. Sign up now to the Tourism Sustainability Commitment and adopt 14 Commitments that will ensure we achieve our goals. Together we can create a truly sustainable tourism industry that makes a positive and enduring contribution to Aotearoa New Zealand.
More than 40 New Zealand tourism businesses had signed up to the Tourism Sustainability Commitment on launch day - see who they are.
Find out more and sign up on www.sustainabletourism.nz
The New Zealand Tourism Sustainability Commitment is supported by the Tourism Industry New Zealand Trust.
Establishing a tourism industry sustainability commitment to sit alongside the Tourism 2025 economic goal was a priority project for TIA in 2017/18.
The Tourism 2025 aspirational goal to reach $41 billion of annual visitor expenditure is on track to be achieved a number of years earlier than 2025.
This rapid growth has been a boon to the industry, generating many business and employment opportunities, as well as benefitting the New Zealand economy and communities across the country.
Now, the tourism industry is facing the challenges of managing and sustaining growth, rather than generating growth. There needs to be purposeful effort to actively and positively manage the industry for its long-term sustainable success.
What is tourism industry sustainability?
For the tourism industry to be sustainable – environmentally, socially and economically – we must:
- Ensure tourism businesses are financially successful in the longer term
- protect and enhance the environment on which tourism businesses depend
- maintain and enhance support from local communities
- ensure our customers have outstanding experiences with all their tourism activities
TIA supports the goal that sustainability will become a genuine ethical underpinning of the tourism industry. Our desire and expectation is that long term, sustainability will become a core value against which all decisions are tested.
Financially sustainable businesses are able to invest in environmental and social sustainability, maintaining and enhancing New Zealand for future generations of residents and visitors.
TIA led this project, working with an external reference group, including representatives from:
- Tourism New Zealand
- Air New Zealand
- Griffith University
- Real Journeys
- Ziptrek Ecotours
- Department of Conservation
- Discover Wanaka
- Tourism Holdings Ltd
- Whale Watch Kaikoura
We also talked with a range of other stakeholders.
Find out more on the New Zealand Tourism Sustainability Commitment website.