Tourism Workforce

TIA sees the tourism workforce as an industry fundamental that we need to get right. Tourism is essentially a people industry meaning our staff are the interface to our visitors and are essential to the quality of the visitor experience.

Tourism contains a wide spectrum of jobs and occupations, with spread right around the country. The workforce is made up of New Zealanders and overseas workers, including both migrants and working holiday travellers that can support the industry over the summer peak and have the dual benefit of also being visitors.

TIA promotes for tourism businesses to be ‘Employers of Choice’ (TSC Commitment 7)

Action 9 in Tourism 2050 is ‘Grow the Tourism Workforce’ that specifies that businesses focus on all aspects of being an attractive employer for its workforce.

TIA supports a thriving tourism education sector – from schools, to training, to university education at all levels. The new NCEA Tourism Achievement Standard is an important step, as is industry training through Ringa Hora and the Workforce Development Council and its work to look to the future workforce needs and training requirements.

TIA conducts a twice-yearly Workforce and Industry Readiness Survey to track the position of the tourism workforce from the perspective of its members.

Recent submissions