TIA considers that the underlying design of the tourism system is informally constructed, without clear definition of roles and responsibilities across the industry. 

The implication of this lies with the inhibited ability of industry to operate and develop as well as it needs to. Other processes such as the Tourism Futures Taskforce and Regional Tourism New Zealand’s Project TŌNUI have independently come to this conclusion. 

Clearly, there are far-reaching gains to be achieved from having a well organised tourism industry with well-defined and mandated structures set out and enabled. 

Action 1 of Tourism 2050 is to Design Tourism Settings for 2050. 

TIA is advancing this Action as part of the wider considerations of the funding needs of the industry. Changes to funding will necessarily lead to changes to the organisational arrangements of the industry and these will need to be appropriately designed and set out.   

Tourism 2050 calls for a National Policy Statement or similar vehicle, and this remains an important outcome to ensure a cohesive policy framework for tourism to enable it to grow and develop.