Rebecca Ingram joined TIA as Chief Executive in March 2022, bringing with her over 20 years of experience across tourism, marketing, event management, advocacy and stakeholder relations.
Rebecca describes herself as ‘tourism’s biggest champion’ and is passionate about supporting the industry to build its resilience and impact through economic, social, environmental and cultural contributions to Aotearoa New Zealand.
Through her strong network with key decision makers and relationships into government, she successfully advocates on behalf of the industry. As the driving force being the development of Tourism 2050 – a Blueprint for Impact, she has helped to establish a clear strategy for the industry, articulating a shared mission and vision, and clearly conveying the industry’s ambitions for the future and plan to get there.
Before TIA she was General Manager of New Zealand and Government Relations at Tourism New Zealand (TNZ). Other roles included leading a global Tourism NZ promotional team across 10 markets, and leading complex transformation at Telecom (now Spark) and Chartered Accountants Australia & New Zealand.
