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Frances Penfold

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Stakeholder Engagement Manager

What do you do at TIA?
As the Stakeholder Engagement Manager, I work closely with our adventure tourism and conservation members, supporting them with industry insights, guidance, and solutions to challenges they may face. My role involves building strong relationships, facilitating conversations, and ensuring members have access to the information and support they need.

What's your career background?
I started my career as a travel agent, gaining valuable insight into the tourism industry and a strong appreciation for customer service. From there, I moved into the design and advertising industry, working as an Account Director to manage projects, collaborate with clients, and deliver creative solutions.
Now, I’m pleased to be back in the tourism sector, working closely with our members to support their businesses and navigate industry challenges. It’s great to reconnect with this space and contribute in a meaningful way.

What do you do for fun?
I enjoy spending time outdoors, especially walking my dog through the bush. Weekends are often spent in Greytown, visiting Martinborough’s wineries and making the most of the area.
Family time is also important to me, whether it’s relaxing at home or exploring new places together.

What's one thing every visitor to NZ should do?
Hike at least one Great Walk and/or spend an afternoon at a Martinborough, Hawke's Bay or Central Otago winery.

Thanks to our Strategic Partners

Westpac

Thanks to our Strategic Partners

Tourism Industry New Zealand Trust