Social Media Tips

General and Other

  • 5 Data-Backed Social Media Trends You Need to Know for 2019

    Buffer covers 5 data-backed social media trends you need to know to make 2019 your best year yet with social media marketing.

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  • Infographic: How to do a social media audit in seven surprisingly simple steps

    Completing a social media audit might sound a little intimidating, but it’s actually quite easy. By taking the time to examine your online data, you can reveal the effectiveness of your social media marketing strategy. How else are you supposed to know if your strategy is working or not?

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  • Planning Your 2019 Social Media Calendar? 13 Tactics To Step Up Your Game

    If you want to keep up with the latest social media trends, you’ll have to reevaluate your strategy with an eye toward the future of this ever-evolving industry.

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  • 15 Free Google Tools That Will Enhance Your Marketing Strategy

    While you may know how important Google is for searches, you might not be aware of everything else it has to offer.

    Google has tons of free tools available for people to take advantage of. As a business owner, you can use these resources to improve your marketing efforts.

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  • Start a conversation on social media

    Forbes has some interesting tips in its list of 10 Expert Social Media Tips To Help Your Small Business Succeed, including #3, Start a Conversation: “The key is to ask questions and respond to the answers.”

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  • How often to post to social media

    Constant Contact has some handy guidelines on how often to post to various social media platforms.

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  • Don't rely on social media for customer feedback

    Businesses should take complaints and negative comments made on social media with a grain of salt, say public relations specialists. Focus groups, online questionnaires, in-store survey cards, and chats between managers and customers may be better ways to track customer sentiment.

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  • Listen to your customers if you want social media post ideas

    American digital marketing agency Buffer says that businesses should make sure they “listen to customers,” rather than promote their own content without first targeting that content to what people are saying they want. Not only does this listen-first approach make it far more likely customers will engage with the content, writes Buffer, but also “customers are the best source of inspiration for content. Lots of businesses [could access] a never-ending gold mine of content ideas by simply looking at their frequently asked questions.”

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  • 6 social media lessons from tourism that work

    This article shares 6 social media lessons from tourism that work… practical strategies from operators big and small that you can implement in your business to boost your brand.

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  • Make sure your social media channels are mobile-friendly

    This article says 71% of social media users access their pages via mobile smartphones. The numbers are even higher on the iPhone. Read these tips to help you write mobile-friendly content.

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  • Twitter for beginners

    This beginner’s guide to using Twitter tells you everything you need to know about getting started on this social media platform. Twitter has around 317 million active users and can be used for everything from promoting your business to tracking trends.

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  • Social media marketing guide

    This guide to social media marketing has plenty of practical tips and advice to help you create a winning social media strategy.

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  • Email marketing tips

    As email has matured as a marketing channel, so has the ability to personalise and design emails. This ebook explores potential blunders marketers make in their email marketing campaigns and how to prevent those types of mistakes.

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  • How to handle social media complaints

    Advice on how to respond if someone posts a complaint on your Facebook page or Twitter feed.

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  • Creative social media marketing tips

    45 creative social media marketing tips you don’t hear every day - lots of great ideas which are free and easy to implement.

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  • Snapchat stories

    Discover seven creative tips to keep people engaged with your Snapchat stories and keep them coming back for more, including adding text, creating intrigue and generating ‘snappy’ content.

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  • Snapchat business tips

    This article has a four-step plan to get your business started on Snapchat, a popular mobile app that allows you to send videos and pictures, both of which will self destruct!

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  • Snapchat for Business: A Guide for Marketers

    Discover how to use Snapchat‘s features to connect with your customers.

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  • How to use Snapchat if you're old!

    Snapchat is a millennial-leaning app, so if you’re new to and confused by the self-destructing photo and video app, you’re in luck! Business Insider Australia put together a guide to show you how to use Snapchat.

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  • How to use the Twitter Dashbord

    If you’re using Twitter for a business of any size, you’ll want to check out the new features Twitter Dashboard offers. This article shows how to use the Twitter Dashboard to better manage your Twitter marketing

    Twitter Dashboard
  • 2016 Web design trends to boost conversions

    An infographic about website trends to help you boost your conversion rates - written in plain English!

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  • Online reputation management tools

    Check out the software tools available to help you manage your online reputation, in particular, what people are saying about your product and brand on different social media platforms. It includes user reviews.

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