The Ministry of Business, Innovation & Employment has updated its tourism forecasts for key visitors markets for the 2017-2023 period.
Visitor arrivals to New Zealand are expected to grow 4.8% a year, reaching 4.9 million visitors in 2023 from 3.5 million in 2016 and total international spend is expected to reach $15 billion in 2023, up 52% from 2016.
Most of this forecasted growth is expected to come from holidaymakers and those visiting friends and relatives.
Australia is New Zealand’s largest visitor market, providing more than 1.4 million visitors in 2016. The forecasts show that this market will continue to be healthy and looks set to grow by 25% by 2023. Another key market for New Zealand is China, and our tourism forecasts predict that China will become New Zealand’s largest market in terms of expenditure during the forecast period.