Mood of the Nation

‘Mood of the Nation’ research commissioned by TIA and Tourism New Zealand measured New Zealanders’ perceptions of tourism. The survey is conducted twice a year, with over 1000 New Zealanders interviewed across the two surveys.

Mood of the Nation - March 2017 research

The public is right behind the tourism industry with almost all New Zealanders agreeing that international tourism is good for the country.

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Mood of the Nation - November 2016 research

More than a quarter of New Zealanders believe we receive too few visitors. However, almost one in five Kiwis are worried we may be attracting too many, the latest Mood of the Nation research has found.

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Mood of the Nation - April 2016 research

New Zealanders remain positive about the level of international tourists visiting New Zealand, however our record summer of growth has highlighted key pressure points to be addressed.

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Mood of the Nation - December 2015

Many Kiwis are agreeable to seeing an increase in visitor numbers, driven by strong awareness of the benefits this would provide to the economy and employment opportunities.

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