Insight

Use DGiT to boost domestic tourism

Are you thinking about a domestic visitor campaign?

To help you plan your campaign, check out DGiT—an innovative online tool to help you boost the value you get from domestic tourism.

The Domestic Growth Insight Tool (DGiT) site was established by the Activating Domestic Tourism Working Group (spearheaded by Tourism Industry Aotearoa) in 2016 and purchased by Tourism New Zealand in 2020 with the research informing the data that sits behind the tool subsequently updated.

DGiT is an innovative online tool to help you boost the value you get from domestic tourism, it supports in identifying which Kiwi leisure travellers you target by understanding the holiday needs of the several audience segments that make up the domestic leisure travel market, from when they want to visit to their preferred type of accomodation.

About DGiT

DGiT is an innovative online tool to help tourism operators and Regional Tourism Organisations maximise the value they get out of domestic tourism.

Colmar Brunton was contracted to undertake research and develop the online tool, which included surveying 5,901 Kiwis on their leisure travel habits to understand the different types of domestic travellers, including their motivations for travel.

The DGiT website has tips to help you get the most out of DGiT, including a short video and frequently asked Q&As