Insight

DGiT - tool to boost domestic tourism

DGiT identifies which Kiwi leisure travellers you should target, when they want to visit, their motivation for travel, what else they want to do and their preferred type of accommodation.

It can also suggest the best way to market to your target audience.

From family holidays to day trips, we have a tremendous opportunity to significantly increase the $55 million Kiwis spend daily on domestic travel. DGiT is helping capitalise on this opportunity and encouraging New Zealanders to visit more regions and travel year round.

The DGiT website has tips to help you get the most out of DGiT, including a short video and frequently asked Q&As

 

DGiT is the first major initiative to come out of the Activating Domestic Tourism project.