The 2018 tourism industry scorecard has been released, highlighting progress against the Tourism 2025 growth framework priorities, including visitor spend, air connectivity, visitor satisfaction, seasonality, and regional dispersal.
The Scorecard shows strong progress since 2014 against some of the Tourism 2025 objectives. The value of visitors has grown significantly and at a faster rate than visitor numbers. International and domestic air connectivity – the number of airline seats available – has grown. Visitor satisfaction has continued to be maintained at a very high level, with over 95% of international visitors having their expectations met or exceeded.
Two long-standing industry priorities have proved more difficult to make progress on, Mr Roberts says. Seasonality and regional dispersal – when visitors travel and where they go – remain challenging to influence.
The scorecard was released by TIA Chief Executive Chris Roberts at the Tourism Summit Aotearoa in Wellington, 8 November 2018.