Insight
New Tourism Insight Framework
The new Tourism Insight Framework aims to drive changes so that tourism businesses and stakeholders have the quality knowledge needed to make better informed decisions and achieve better outcomes.
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Insight
Unravelling the Philippines
Take a deep dive into the Philippines in our latest Making Sense of the Numbers report. Arrivals from this South East Asian market increased to 22,700 in the year ending August 2017, up almost 30% on the previous year, spurred by a growing middle class keen to travel to new destinations.
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Insight
Making sense of the numbers
This Venture Southland case study highlights how Regional Tourism Organisations can use DGiT (Domestic Growth Insight Tool) to gain a comprehensive picture of their potential domestic visitor market and the impact this can have on their region.
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Insight
DGiT - tool to boost domestic tourism
DGiT is a new and innovative tool to help boost the value you get from domestic tourism. Designed for tourism businesses and regional tourism organisations, it’s free, practical and simple to use.
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Insight
Mood of the Nation infographic
This Mood of the National graphic will show you at a quick glance what Kiwis are thinking about tourism.
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Insight
New insight partnership
TIA has signed a new partnership agreement with WelTec, the Wellington Institute of Technology, to produce the State of the Tourism Industry report.
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Insight
Making sense of the numbers - unravelling regional insight
In the May 2017 issue of Making sense of the numbers, TIA Insight Specialist Steve Riley discusses what regional insight is available and how it can help with capacity and investment decisions.
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Insight
New tourism forecasts
MBIE has updated its tourism forecasts for key visitor markets for 2017-2023, with Australia set to grow by 25% and China on track to become the largest spending market.
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Insight
Mood of the Nation
Read the latest ‘Mood of the Nation’ research (March 2017) to find out what Kiwis think of tourism.
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Insight
Making sense of the numbers - unravelling working holiday visas
In the April 2017 issue of Making Sense of the Numbers, TIA Insight Specialist Steve Riley unravels working holiday visas. Such schemes provide a valuable source of labour for tourism industry operators, especially those looking to fill seasonal or temporary resource requirements.
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Insight
Making sense of the numbers - visitor spend
Attempting to understand what visitors spend isn't always easy. TIA Insight Specialist Steve Riley explores what the different government measures of visitor spend are, how they differ from one another and how tourism businesses can use this information.
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Insight
2017 tourism update
A presentation from economic consultancy Sense Partners on the 2017 tourism outlook and how New Zealand can make the most of surging demand.
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Insight
Regional tourism's GDP contribution
This infographic shows regional tourism expenditure as a percentage share of regional GDP. It also shows international and domestic visitor spend by region for the year ending March 2015.
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Insight
OTAs amend parity contract clauses
Expedia and Booking.com will amend price and availability parity clauses in their contracts with New Zealand accommodation providers to resolve a Commerce Commission investigation.
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Insight
New Tourism Satellite Account
The 2016 Tourism Satellite Account was released on 26 October. It showed tourism spending is soaring to reach a record $34.7 billion in the year ending March 2016. Tourism is now New Zealand's largest export industry.
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Insight
Freedom campers
Over the past five years, the number of freedom campers has plateaued, however total spending by freedom campers has increased significantly to around $250 million per year.
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Insight
MBIE Tourism Infrastructure Report
The Ministry of Business, Innovation and Employment has released a report on tourism infrastructure setting out information for those interested in investing in the industry.
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Insight
China Toolkit
The online China Toolkit is designed to inform your business about the Chinese visitor market and enable you to provide the best possible experience to our Chinese visitors.
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Insight
New regional spend insight
New monthly insight which provides more information on domestic and international regional tourism spending is now available.
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Insight
TIA hotel insight
2015 was an exceptional year for New Zealand hotels which collectively recorded their best results in five years, according to TIA insight.
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