Resources

Insight

Cultural Briefs

TIA’s Cultural Briefs will help you understand the expectations and needs of visitors from some of our non-traditional and emerging visitor markets including Brazil, China, India and Indonesia.

Insight

People & Skills 2025

A framework to guiding decision-making on tourism industry workforce development over the next decade.

Insight

China FIT market

In-depth information on the China FIT market.

Public Sculpture Wellington Fine Art Tours NZ

Insight

New Zealand Tourism Dashboard

The New Zealand Tourism Dashboard is a one-stop shop for information about tourism.

Insight

Freedom campers

Over the past five years, the number of freedom campers has plateaued, however total spending by freedom campers has increased significantly to around $250 million per year.

Insight

Making sense of the numbers - visitor spend

Attempting to understand what visitors spend isn't always easy. TIA Insight Specialist Steve Riley explores what the different government measures of visitor spend are, how they differ from one another and how tourism businesses can use this information.

Insight

Making sense of the numbers - unravelling working holiday visas

In the April 2017 issue of Making Sense of the Numbers, TIA Insight Specialist Steve Riley unravels working holiday visas. Such schemes provide a valuable source of labour for tourism industry operators, especially those looking to fill seasonal or temporary resource requirements.

Insight

Making sense of the numbers - unravelling regional insight

In the May 2017 issue of Making sense of the numbers, TIA Insight Specialist Steve Riley discusses what regional insight is available and how it can help with capacity and investment decisions.

Insight

Use DGiT to boost domestic tourism

DGiT is a free and simple online tool to help tourism businesses boost the value they get from domestic tourism.

Insight

Unravelling the Philippines

Take a deep dive into the Philippines in our latest Making Sense of the Numbers report. Arrivals from this South East Asian market increased to 22,700 in the year ending August 2017, up almost 30% on the previous year, spurred by a growing middle class keen to travel to new destinations.

Insight

New regional spend insight

The government's Monthly Regional Tourism Estimates (MRTEs) provide an estimate of regional monthly expenditure on tourism from both international and domestic consumers.

Emerging markets Indian couple image by Fraser Clements thanks to images.newzealand.com

Insight

Tourism New Zealand

Tourism New Zealand produces a range of valuable tourism insight.

Insight

Stats New Zealand

This government agency is a rich source of data on a wide range of topics, from tourism and the environment to income and social wellbeing.

Insight

Tourism Forecasts - 2018 - 2024

Read the Ministry of Business, Innovation & Employment forecasts for key tourism markets for the 2018-2024 period.

Insight

Insight at a glance - Australian VFR market

Three quarters of the Australian visiting friends and relatives market also have the dual purpose of holidaying in New Zealand. Find out more about the characteristics of this important market in Insight at a Glance, the first in a new TIA series.

Judges Choice Winner Cathedral Cove Mermaid Te Whanganui A Hei Marine Reserve The Flying Kiwi By Peter May Glass Bottom Boat

Insight

Tourism spend reaches $39.1 billion

Tourism Satellite Account figures show that total annual tourism spend for the year to March 2018 reached an estimated $39.1 billion, an increase of 7.7% or $2.8 billion on the previous year.

Insight

Insight at a Glance - Employment and Expenditure Feb 2019

Tourism Employment and Expenditure data has been released for Feb 2019

Insight

Migration Data Explorer

MBIE's new Migration Data Explorer aims to provide a clear picture of New Zealand's migration trends through graphical illustrations of migration stocks, flows and pathways.