Insight
Statistics New Zealand
This government agency is a rich source of data on a wide range of topics, from tourism and the environment to income and social wellbeing.
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Insight
Tourism New Zealand
Tourism New Zealand produces a range of valuable tourism insight.
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Insight
Cruise data by region
Current and forecast cruise statistics by region.
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Insight
Cultural Briefs
TIA’s Cultural Briefs will help you understand the expectations and needs of visitors from some of our non-traditional and emerging visitor markets including Brazil, China, India and Indonesia.
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Insight
People & Skills 2025
A framework to guiding decision-making on tourism industry workforce development over the next decade.
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Insight
State of the New Zealand Tourism Industry 2015
With New Zealand tourism on the upswing, the industry is in a good position to take stock of its future direction.
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Insight
China FIT market
New, in-depth information on the China FIT market.
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Insight
New Zealand Tourism Dashboard
The New Zealand Tourism Dashboard is a one-stop shop for information about tourism.
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Insight
Key tourism statistics
A one-page summary of the most up to date results for each of New Zealand's key tourism statistics.
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Insight
The Power of Tourism
This infographic highlights the big and far-reaching contribution the visitor economy makes to New Zealand, supporting communities and businesses throughout the country.
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Insight
New Tourism Forecasts
The Ministry of Business, Innovation & Employment (MBIE) has updated its tourism forecasts for key tourism markets for the 2016-2022 period.
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Insight
TIA hotel insight
2015 was an exceptional year for New Zealand hotels which collectively recorded their best results in five years, according to TIA insight.
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Insight
New regional spend insight
New monthly insight which provides more information on domestic and international regional tourism spending is now available.
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Insight
Freedom campers
Over the past five years, the number of freedom campers has plateaued, however total spending by freedom campers has increased significantly to around $250 million per year.
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Insight
New Tourism Satellite Account
The 2016 Tourism Satellite Account was released on 26 October. It showed tourism spending is soaring to reach a record $34.7 billion in the year ending March 2016. Tourism is now New Zealand's largest export industry.
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Insight
2017 tourism update
A presentation from economic consultancy Sense Partners on the 2017 tourism outlook and how New Zealand can make the most of surging demand.
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Insight
Making sense of the numbers - visitor spend
Attempting to understand what visitors spend isn't always easy. TIA Insight Specialist Steve Riley explores what the different government measures of visitor spend are, how they differ from one another and how tourism businesses can use this information.
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Insight
Making sense of the numbers - unravelling working holiday visas
In the April 2017 issue of Making Sense of the Numbers, TIA Insight Specialist Steve Riley unravels working holiday visas. Such schemes provide a valuable source of labour for tourism industry operators, especially those looking to fill seasonal or temporary resource requirements.
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Insight
Mood of the Nation
Read the latest ‘Mood of the Nation’ research (March 2017) to find out what Kiwis think of tourism.
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Insight
Making sense of the numbers - unravelling regional insight
In the May 2017 issue of Making sense of the numbers, TIA Insight Specialist Steve Riley discusses what regional insight is available and how it can help with capacity and investment decisions.
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