Insight
Statistics New Zealand
This government agency is a rich source of data on a wide range of topics, from tourism and the environment to income and social wellbeing.
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Insight
Tourism New Zealand
Tourism New Zealand produces a range of valuable tourism insight.
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Insight
Cultural Briefs
TIA’s Cultural Briefs will help you understand the expectations and needs of visitors from some of our non-traditional and emerging visitor markets including Brazil, China, India and Indonesia.
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Insight
People & Skills 2025
A framework to guiding decision-making on tourism industry workforce development over the next decade.
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Insight
China FIT market
New, in-depth information on the China FIT market.
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Insight
New Zealand Tourism Dashboard
The New Zealand Tourism Dashboard is a one-stop shop for information about tourism.
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Insight
New regional spend insight
New monthly insight which provides more information on domestic and international regional tourism spending is now available.
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Insight
Freedom campers
Over the past five years, the number of freedom campers has plateaued, however total spending by freedom campers has increased significantly to around $250 million per year.
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Insight
Making sense of the numbers - visitor spend
Attempting to understand what visitors spend isn't always easy. TIA Insight Specialist Steve Riley explores what the different government measures of visitor spend are, how they differ from one another and how tourism businesses can use this information.
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Insight
Making sense of the numbers - unravelling working holiday visas
In the April 2017 issue of Making Sense of the Numbers, TIA Insight Specialist Steve Riley unravels working holiday visas. Such schemes provide a valuable source of labour for tourism industry operators, especially those looking to fill seasonal or temporary resource requirements.
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Insight
Making sense of the numbers - unravelling regional insight
In the May 2017 issue of Making sense of the numbers, TIA Insight Specialist Steve Riley discusses what regional insight is available and how it can help with capacity and investment decisions.
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Insight
DGiT - tool to boost domestic tourism
DGiT is a new and innovative tool to help boost the value you get from domestic tourism. Designed for tourism businesses and regional tourism organisations, it’s free, practical and simple to use.
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Insight
Unravelling the Philippines
Take a deep dive into the Philippines in our latest Making Sense of the Numbers report. Arrivals from this South East Asian market increased to 22,700 in the year ending August 2017, up almost 30% on the previous year, spurred by a growing middle class keen to travel to new destinations.
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Insight
Mood of the Nation
Read the latest ‘Mood of the Nation’ research (March 2018) to find out what Kiwis think of tourism.
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Insight
Tourism Forecasts - 2018 - 2024
Read the Ministry of Business, Innovation & Employment forecasts for key tourism markets for the 2018-2024 period.
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Insight
Insight at a glance - Australian VFR market
Three quarters of the Australian visiting friends and relatives market also have the dual purpose of holidaying in New Zealand. Find out more about the characteristics of this important market in Insight at a Glance, the first in a new TIA series.
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