Industry News

Tourism system approach welcomed in Draft Government Tourism Strategy

TIA has submitted to the Ministry of Business, Innovation and Employment on the Draft Government Tourism Strategy.

 

TIA welcomes the draft Government Tourism Strategy. It reflects a more active, deliberate and coordinated role of government in the visitor economy across its roles to support, guide and regulate. It also recognises government as an important player in the industry across a multitude of touch-points.

We appreciate the references in the draft Government Tourism Strategy to TIA’s Tourism Sustainability Commitment (TSC). The TSC is being taken up strongly by industry (now more than 750 sign-ups – nearly half of TIA’s membership) and as it becomes universal across the industry, we will be looking to ‘harden it up’ to ensure the TSC is bringing about the required changes within businesses and across the industry. The TSC’s eight industry-level Goals and 14 business-level Commitments overlap with many of the Government Strategy’s priority work areas so there is scope for mutual benefit.

We appreciate the references in the draft Government Tourism Strategy to TIA’s Tourism Sustainability Commitment, as many of the TSC’s eight industry-level Goals and 14 business-level Commitments overlap with many of the Government Strategy’s priority work areas so there is scope for mutual benefit.

 

Read TIA's full submission to the Draft Government Tourism Strategy here:  Submission-on-Government-Tourism-Strategy-Final-4-February-2021.pdf