Industry News

Government laying foundations for China-NZ Year of Tourism

Funding for a major exhibition at Te Papa and a new website have been announced as the beginning of the Government’s plans for the 2019 China-New Zealand Year of Tourism.

The China-New Zealand Year of Tourism was an initiative announced in 2017, designed to acknowledge and attract Chinese visitor to New Zealand, offering opportunities to build new relationships and foster current ones so both countries can achieve their tourism objectives.

“The Year of Tourism is an opportunity for businesses throughout the country to focus on the Chinese market, which is our second biggest visitor market,” says Tourism Minister Kelvin Davis.

“Our focus is on building cultural understanding and pulling the industry together to attract more of those high-value visitors who travel outside of our busy seasons and who explore more of our regions.”

Kelvin Davis says the new website is a platform for organisations to get involved in promoting events and accessing resources and information on the China visitor market.

The Government is investing $500,000 through the Major Events Development Fund in Te Papa’s Terracotta Warriors: Guardians of Immortality exhibition, which will run from 15 December 2018 to 22 April 2019.

“It’s an honour for New Zealand to host these 2300 year old artefacts and I can’t think of a better event to kick off the China-New Zealand Year of Tourism,” says Kelvin Davis.

“Te Papa has estimated 100,000 people will take this rare opportunity to see the Terracotta Warriors in person – this is a chance for Kiwis to gain a better appreciation of Chinese history and culture.”

 The Chinese-New Zealand Year of Tourism website is now live at www.cnzyot.govt.nz/.