TIA is committed to ensuring the provision of relevant, timely and accessible insight or knowledge that results in improved tourism-related decision-making.
By ‘knowledge’, we include a spectrum of needs from basic data, use of administrative data, analysis, practical research, through to blue-sky research.
Gaps in the knowledge system supporting the sustainable development of the tourism industry have been well recognised, including in Tourism 2025 & Beyond and in Government strategic documents. TIA convened the Insight Leadership Panel to advance this agenda and in 2019 the Ministry of Business, Innovation and Employment convened the Data Hui.
Despite these efforts, the knowledge gap continues to be a serious structural deficiency in the industry. TIA will continue to pursue improvements in the tourism knowledge system.