Insight is a theme of the Tourism 2025 framework. TIA is committed to ensuring the development and creation of insight that is relevant, timely, accessible and results in improved business decision-making.
TIA recognises that central government is an important partner in the development of tourism insight and will work closely with them on insight delivery.
A Tourism Insight Framework to lead and manage the insight available to New Zealand tourism operators and support sustainable growth of the $36 billion industry was launched by TIA in November 2017. The tourism Insight Framework aims to drive changes so that tourism businesses and stakeholders have the quality knowledge needed to make better informed decisions and achieve better outcomes.