Currently Working On

Tourism career perception research

TIA and the People & Skills Forum is partnering with Auckland Tourism Events & Economic Development in a research project to understand young people’s perceptions of tourism careers.

The research, which will also include parents and careers teachers, will involve a series of focus groups throughout the country, as well as an online survey of 800 New Zealanders.

The final report is expected in August 2018 and will provide a strong base of evidence to inform strategies to attract New Zealanders to the tourism industry.

This project received a Tourism Industry New Zealand Trust Grant

Read more about TIA's People & Skills project, and see the State of the Tourism Industry 2017, which identified staffing as a key industry issue.