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Sam is responsible for developing TIA’s submissions in response to the wide range of government proposals impacting the tourism industry and TIA members. He is passionate about New Zealand’s place in the world and supporting members through sharing their view in TIA’s advocacy work.
Sam has held a number of roles within membership organisations, most recently with Business NZ and the Wellington Chamber of Commerce in the dual roles of ExportNZ’s Policy Advisor and Wellington Executive Officer.
Outside of the office, Sam loves good coffee, great yarns and travelling both domestically and internationally. He also runs a business blog called Knook NZ.