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Anna Black

Anna Black compressed4

Tourism Services and Services to Tourism Sector

Executive Director, General Travel NZ Ltd & President, Tourism Export Council

Started by Anna Black's father Peter in 1973, General Travel NZ Ltd is one of New Zealand’s original and longest running inbound tour operators. Anna initially pursued a career offshore in corporate banking, however she joined the business in 2004 when the call of tourism could no longer be ignored. She has progressed from FIT reservations, to product sales and marketing, general manager and into her current role as Executive Director and shareholder in the company.

Anna is also the President of the New Zealand Tourism Export Council (TEC).