Tourism Industry Aotearoa (TIA) is the only independent association that represents all sectors of New Zealand's large and diverse tourism industry. We accomplish what no single member or sector group could achieve by themselves.
Our Vision - A $41 billion visitor economy by 2025.
We are vocal supporters of our industry, advocating relentlessly to ensure tourism gets recognised as a vital contributor to New Zealand’s economic and social wellbeing.
Our Mission - Through leadership, influence and action, achieve tangible benefits for the tourism industry and New Zealand.
Our members range from SMEs to large, publicly listed corporates. Collectively, they represent around 85% of total tourism industry turnover. The more members and support TIA has, the stronger our influence and the more we can achieve.
In 2015 we were thrilled to have our support for members and the wider tourism industry recognised when we won an AUT Excellence in Business Support Award.
Tourism Industry Aotearoa became the trading name for the Tourism Industry Association New Zealand Inc. in May 2016.