Insight
Tourism seasonality - Insight At A Glance
The new Insight At A Glance information has been released in a handy chart which shows the seasonality patterns of the New Zealand tourism industry for December 2018.
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Insight
2018 Industry Scorecard - how are we tracking?
The 2018 tourism industry scorecard has been released, highlighting progress against the Tourism 2025 growth framework priorities, including visitor spend, air connectivity, visitor satisfaction, seasonality, and regional dispersal.
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Insight
Insight at a glance - Australian VFR market
Three quarters of the Australian visiting friends and relatives market also have the dual purpose of holidaying in New Zealand. Find out more about the characteristics of this important market in Insight at a Glance, the first in a new TIA series.
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Insight
Tourism Forecasts - 2018 - 2024
Read the Ministry of Business, Innovation & Employment forecasts for key tourism markets for the 2018-2024 period.
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Insight
Mood of the Nation
Read the latest ‘Mood of the Nation’ research (March 2018) to find out what Kiwis think of tourism.
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Insight
Kiwis more concerned about burden of tourism than Aussies, research shows
New research from Angus & Associates indicates that New Zealanders feel more concerned than Australians about the negative effects of international tourism.
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Insight
Chinese NZers domestic travel survey
More than 90% of Chinese New Zealanders took at least one domestic holiday trip in the past 12 months spending approximately $315 million, according to a February 2018 survey prepared by Trace Research (NZ).
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Insight
State of the Tourism Industry 2017
Tourism business confidence levels are strong, with most operators expecting their business to improve this year, according to the State of the New Zealand Tourism Industry 2017 report.
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Insight
New Tourism Insight Framework
The new Tourism Insight Framework aims to drive changes so that tourism businesses and stakeholders have the quality knowledge needed to make better informed decisions and achieve better outcomes.
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Insight
Unravelling the Philippines
Take a deep dive into the Philippines in our latest Making Sense of the Numbers report. Arrivals from this South East Asian market increased to 22,700 in the year ending August 2017, up almost 30% on the previous year, spurred by a growing middle class keen to travel to new destinations.
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Insight
Making sense of the numbers
This Venture Southland case study highlights how Regional Tourism Organisations can use DGiT (Domestic Growth Insight Tool) to gain a comprehensive picture of their potential domestic visitor market and the impact this can have on their region.
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Insight
DGiT - tool to boost domestic tourism
DGiT is a new and innovative tool to help boost the value you get from domestic tourism. Designed for tourism businesses and regional tourism organisations, it’s free, practical and simple to use.
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Insight
Making sense of the numbers - unravelling regional insight
In the May 2017 issue of Making sense of the numbers, TIA Insight Specialist Steve Riley discusses what regional insight is available and how it can help with capacity and investment decisions.
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Insight
Making sense of the numbers - unravelling working holiday visas
In the April 2017 issue of Making Sense of the Numbers, TIA Insight Specialist Steve Riley unravels working holiday visas. Such schemes provide a valuable source of labour for tourism industry operators, especially those looking to fill seasonal or temporary resource requirements.
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Insight
Making sense of the numbers - visitor spend
Attempting to understand what visitors spend isn't always easy. TIA Insight Specialist Steve Riley explores what the different government measures of visitor spend are, how they differ from one another and how tourism businesses can use this information.
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Insight
Regional tourism's GDP contribution
This infographic shows regional tourism expenditure as a percentage share of regional GDP. It also shows international and domestic visitor spend by region for the year ending March 2015.
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Insight
OTAs amend parity contract clauses
Expedia and Booking.com will amend price and availability parity clauses in their contracts with New Zealand accommodation providers to resolve a Commerce Commission investigation.
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Insight
Freedom campers
Over the past five years, the number of freedom campers has plateaued, however total spending by freedom campers has increased significantly to around $250 million per year.
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Insight
MBIE Tourism Infrastructure Report
The Ministry of Business, Innovation and Employment has released a report on tourism infrastructure setting out information for those interested in investing in the industry.
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Insight
China Toolkit
The online China Toolkit is designed to inform your business about the Chinese visitor market and enable you to provide the best possible experience to our Chinese visitors.
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