Insight at a glance - Australian VFR market

Three quarters of the Australian visiting friends and relatives market also have the dual purpose of holidaying in New Zealand. Find out more about the characteristics of this important market in Insight at a Glance (September 2018), including accommodation types use in New Zealand, when they like to visit and incomes levels.

This insight is drawn from a variety of sources, including Kantar TNS/Auckland Airport.


Download Insight at a glance - the Australian Visiting Friends and Relatives (VFR) market


This is the first in a new TIA series of insight to help with tourism industry marketing and business planning.